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New Study Shows Kids Are Watching TV 35 Hours Per Week

Thursday, December 31

New Study Shows Kids Are Watching TV 35 Hours Per Week

For their advertisers, Nickelodeon introduced “The Story of Me” Research Study, which takes a look at the viewing habits of children born since 2005. Unfortunately, the study’s results were startling and show that post-millennial kids are watching 35 hours of television per week – the equivalent of a part time job. Despite this statistic, the survey also showed that 80% of post-millennial children desire to be closer to their parents. Most surveyed kids also stated that “academics mattered more than popularity.”

Who are the Post-Millennials?

Post-millennial children are born after 2005. The oldest of this group is turning 9, while most are 8 or younger. Post-millennial kids are way more connected than the generations that came before them. An infographic, published by Common Sense Media, reports that half of all post-millennial babies have used a computer or smartphone before the age of 2. This isn’t surprising, considering Nickelodeon’s study confirms that post-millennial kids devour media on their televisions, tablets, smartphones and gaming systems.  
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